What makes me, Me.
Continuous curiosity.
It nourishes my entire existence. As an evolving trait of my personality, it changes based on what I see, hear and feel, becoming an all-around experience. Professionally speaking, curiosity creatively fuels my explorative journey, pushing me to question myself as to how Visual Communication and people work together, and why they do so in that specific way.
Extreme empathy.
I am a pure Libra. Everything about this star sign inhabits my body and soul from top to toe. I am very dedicated to attaining balance, harmony, peace and justice. I would obviously love it if I could find the magic formula to achieve all of these things… every single day!Visual open-mindedness.
The persuasive power of Design and Visual Communication truly fascinates me. I believe in their transformative role for the individual and society as a whole, which is why inspiration and research are strong founding elements of every project I undertake or am part of.My infinite curiosity has led me to study Visual Communication in Italy. A flirtatious encounter that naturally evolved into a passionate love story that still holds strong: my being an Art Director (15 years and counting now!).
Over the years, my creative process has thrived into a multidisciplinary approach, allowing me to guide projects by applying a strategic mindset with the aim of finding the best-fitting concept and design solution for it. My experience with diverse media has enabled me to work seamlessly on integrative projects, digital activations, social media, events as well as on editorial campaigns. For me, Visual Communication is not only a tool to conceive and create attractive designs. It’s a contemporary and intelligent route to spreading a meaningful and articulate message. I see Design as a holistic essence and ideal, born to make life better—our life and the life of all living things on the planet.
This is why I’m interested in sustainability and how my profession can serve a greater purpose in this field. By following a people and planet-centered logic, we have the power to spark awareness and to help solve the growing issues we face as humanity, such as climate change or overproduction.
Over the years, my creative process has thrived into a multidisciplinary approach, allowing me to guide projects by applying a strategic mindset with the aim of finding the best-fitting concept and design solution for it. My experience with diverse media has enabled me to work seamlessly on integrative projects, digital activations, social media, events as well as on editorial campaigns. For me, Visual Communication is not only a tool to conceive and create attractive designs. It’s a contemporary and intelligent route to spreading a meaningful and articulate message. I see Design as a holistic essence and ideal, born to make life better—our life and the life of all living things on the planet.
This is why I’m interested in sustainability and how my profession can serve a greater purpose in this field. By following a people and planet-centered logic, we have the power to spark awareness and to help solve the growing issues we face as humanity, such as climate change or overproduction.
I was born in Ex-Yugoslavia.
In the 90s, my family moved to the Czech Republic, Prague. Since then, I’ve lived in 5 different cities and learned 5 languages. I love to explore new cultures and customs. My life experiences and personal values have brought me to a natural appreciation of human differences, endowing me with an open and inquisitive mind about everything new. My ambition, as much as my thirst for knowledge, has always defined me, yet they don’t define me enough to take myself too seriously.